What Is a Conversion? How to Measure It and Why It's the Most Important Metric in Google Ads
A Conversion is when a website visitor completes a valuable action — buying a product, submitting a form, or making a phone call. In 2026, the average Google Ads Search Conversion Rate sits at 4.2-7.5% depending on industry. Running ads without tracking Conversions is like driving blindfolded. This guide covers everything from definitions and setup to 5 techniques that immediately boost your Conversion Rate.



